Not too long ago, good old Clint Eastwood showed up in the news again. For those of you who (rightfully) may be somewhat unfamiliar with Clint, he is the actor who portrayed the culturally iconic policeman Dirty Harry in several movies during the 1970's -- a style of over-the-top movie that many cop dramas have tried to imitate since but few have succeeded.
In his latest dip into the public spotlight, he decided to come out in favor of America and American jobs -- a controversial as that position might be to take in life. He did this via some sort of shmuckity-schmuck Superbowl ad where he told Americans to "cowboy up" and make the nation great again. Again, way to take a stand against the grain there, Clint.
Somehow, I have a hard time taking Eastwood too seriously. Here is a guy that established his entire stardom on Spaghetti Westerns and detective movies full of gun violence. Yet, somehow, once he found his star in Hollywood, he decided to bite the hand that fed him and later renounce guns, violence, and the sensibilities most of the people that would be likely to watch his movies.
To me, this is rather like if Ron Jeremy deciding in his old age that he only approves of monogamous relationships or Donald Trump suddenly deciding that capitalism is evil. My thoughts in those situations would be very similar to this situation: sure, but why didn't you decide these things BEFORE you made your money?
Maybe Clint is sincere in his political viewpoints. Maybe he had a change of heart. But, just like Ricky Martin's timing of "coming out" AFTER he made his name as a female heart throb, the timing seems ... convenient.
Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts
Wednesday, February 8, 2012
Wednesday, February 9, 2011
Analysis and List of 3 Groupon Ads: Superbowl 2011
I have had some questions about this lately on my blog, so I thought that I would embed a list of the three Groupon ads from the Super Bowl in 2011. These ads are famous (infamous) for their controversial depictions and seemingly mocking attitude towards the Tibetan culture, protecting whales, and deforestation in Brazil. Love them or hate them, they're all here for you to enjoy:
1. Tibetan Culture:
2. Saving The Whales:
3. Brazilian Deforestation:
My analysis: I think that the ideas for these commercials were ones that were probably funny on paper, on the cutting room floor, and all the way up to 10 minutes after they aired in the Superbowl when the ad agency and management for Groupon both had a major "facepalm" moment. The problem here is that there are a certain percentage of people who will find a commercial like any of the ones shown above highly offensive, no matter how well intentioned the commercials were in the first place. Sure, sometimes people get too wound up about political issues (what the commercials were trying to poke fun at) but the delivery here probably only serves to agitate that tension.
Many people are already laughing a little on the inside about, for example, the highly strung environmentalists who take saving the whales as a personal mission in life. The environmentalists, on the other hand, take their work very seriously. So, on the one side, you've got people who already get the inside joke your commercial is trying to tell and have gotten the joke for years(and so probably don't care that much). On the other hand, you have a group of environmentalists, human rights activists who are ready to crucify you for mocking their causes. Does any of this sound like a combination Groupon's advertising team should have touched with a ten foot pole? Not to me.
What do you think about these commercials? Were they harmless fun, in poor taste, or downright offensive? Please leave your comments below.
1. Tibetan Culture:
2. Saving The Whales:
3. Brazilian Deforestation:
My analysis: I think that the ideas for these commercials were ones that were probably funny on paper, on the cutting room floor, and all the way up to 10 minutes after they aired in the Superbowl when the ad agency and management for Groupon both had a major "facepalm" moment. The problem here is that there are a certain percentage of people who will find a commercial like any of the ones shown above highly offensive, no matter how well intentioned the commercials were in the first place. Sure, sometimes people get too wound up about political issues (what the commercials were trying to poke fun at) but the delivery here probably only serves to agitate that tension.
Many people are already laughing a little on the inside about, for example, the highly strung environmentalists who take saving the whales as a personal mission in life. The environmentalists, on the other hand, take their work very seriously. So, on the one side, you've got people who already get the inside joke your commercial is trying to tell and have gotten the joke for years(and so probably don't care that much). On the other hand, you have a group of environmentalists, human rights activists who are ready to crucify you for mocking their causes. Does any of this sound like a combination Groupon's advertising team should have touched with a ten foot pole? Not to me.
What do you think about these commercials? Were they harmless fun, in poor taste, or downright offensive? Please leave your comments below.
Related articles
- Groupon Super Bowl Ads Draw Controversy (outsidethebeltway.com)
- Disaster in Slow-Mo: Groupon Unapologetic About Super Bowl Ads (zdnet.com)
- Groupon explains Super Bowl ads, highlights giving (cnn.com)
- Groupon Super Bowl Ad Makes Fun of Tibet & Whales, Provokes Ridiculous Controversy (slashgear.com)
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